Marvel Comics Target Audience

I recently taped into a friend of mine who works in Marketing for Universal. I found his job to pleasantly interesting. He deals with a lot of the marketing for the website, and digital advertising. He recently showed me an ad Universal placed in a Marvel comic book. He was making note that the ad they placed in Marvel may not be a good source to place an ad. Here is the train of thought behind this concept. The ad was for Harry Potter. He thought why are we promoting Harry Potter in a Marvel Comic book. He stated, he wanted to pull that ad from the comic book and place an ad promoting Marvel Island and the new updated Amazing Spiderman ride in HD 3-D. I was amazed at how marketing in a certain magazine or in this case a comic was important. They needed to focus on their target audience. In this case Marvel comics was a good place to target readers about the Marvel superhero island at Universal Islands of adventure. I thought that was cool.

I did ask him if he thought with a lot of magazines and comic books going digital did he think there would be away to still market the brand. He did say that it is harder to market through digital magazines, however, more and more are doing it. Example, EW and People magazine have digital advertisements. He stated they are working on new ways to do that. It will be an expensive ad if you do it digital and interactive. We then talked about our Mobile device and idevice applications. Most iPhone and android apps for the theme parks are for Halloween Horror Nights and Universal Orlando. He did mention that the company was looking into the iAds apple was offering that when selected on an app it would take them to the website regarding vacation packages and tickets to Universal. Since starting my Digital Marketing class I begun to understand what he does and interesting it is to Market our brand and how we do it in certain and interesting ways. I LIKE IT!