Universal Orlando

Universal Orlando

Sunday, January 22, 2012

When the Manager Tweets!

I have been following some of my favorite artist on twitter and found something interesting. Some artist managers tweet what their artist is doing or currently working on. I always find it fascinating when they do.  Guy Oseary, Madonna's manager took to twitter when her single leaked on the internet. He expressed that they are pleased to see that so many fans took to single and wanted to hear it, but was upset that someone leaked the demo of the song. This is not the first time this happened to Madonna, but I never seen to where the Manager of the artist spoke out. I understand his anger as this can sometimes hurt the performer. Guy has played a huge part recently in Madonna's success. With her new movie, W.E. Madonna was persuaded by her manager to write and sing the title song for the movie. This recently won Madonna an Golden Globe for the song. I started to think, if I was artist, would I want my manager tweeting what I was doing? Then I discovered another one of my favorite artist tweeting back and forth with her fans. Then a tweet popped that confused me. My first reaction was, uh oh, Miss Britney has been hacked. This wasn't the case at all. Her manager Adam Leber was tweeting from her twitter account.

This raised a red flag for me. I started wondering if the artist was at all doing their own tweets. I've always heard that some have someone doing their tweeting for them, but I never actually thought the manager would log on and tweet from the artist account. I did however, notice that he did identify that he was the manager tweeting. So I paid close attention to Britney's tweets to see who was doing the tweeting. I noticed her manager tweeted, to tell her fans about her tour dates, or catch Britney's new video. I became more of a believe that Britney was doing her tweets when she posted a video of her two boys playing Xbox Kinect.

So the morale of this post is, I found it interesting how more managers are stepping up and showing support of their artist with Social media, but also speaking to the fans as well. Two different scenarios but how they play a huge part in their Artist lives and not only being their manager but it is almost like a best friend to the artist.

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